A Monday Morning Announcement
#It’s a big day for us here at TVND.Com. Two weeks into our initial foray into online publishing with “The Topline,” we are launching a second online venture today, and we’re calling it “tvnews.coach.”
In “The Topline,” we have been writing about the local television news business from the proverbial thirty-thousand-foot level. Over on the new tvnews.coach, we intend to offer more practical observations and advice targeted explicitly toward working broadcast journalists looking to “up their game” just like any good coach would offer. (We’re sorry, but we are coming off four days of consuming a lot of college hoops, so the coaching reference is stuck in our heads.)
In all seriousness, one of the things that we enjoyed the most about leading TV newsrooms–and candidly, one of the things we got to spend much less time on than we wanted to–was coaching our colleagues. Being an effective coach is time-consuming at best, and it requires almost a singular full-time focus. Given all of the demands of being a news director these days, including managing budgeting, HR, legal, and being a firewall between the newsroom and the opinions from every corner of the building on how every facet of the news operation could be done better–well, time for coaching often gets swallowed up by the demands of the day.
So, we thought offering the same kind of coaching we would do (at least what we always wanted to do) when we were in a newsroom each day might be helpful. And so we are very proud to debut tvnews.coach and we hope you find it worthy of your time.
Some houskeeping–we will be publishing on an alternating schedule between The Topline and tvnews.coach. Analysis of breaking industry news will always appear on The Topline. One note to current email subscribers of The Topline, you will need to subscribe separately to have tvnews.coach posts sent directly to your email. That’s because each site has its own email list, so people can choose to subscribe to either site or both as they may prefer.
Finally, we intend for tvnews.coach to be more than just a digital offering. We’re developing plans to offer personalized coaching services to stations and individuals in the near future. If such services might be of interest to you or your station, please reach out, and let’s have a conversation. Drop us an email to kirk@tvnd.com.