: A Suggestion for a Weekend Watch We’ve got an interesting idea for something worth watching this weekend. The details, in our …
: Do You Watch Your Own Newscast? One of the things we miss the most about our former position as a TV news director was having an …
: Looking for More than Answers We admit to never being big fans of the branding campaign that some stations adopted a few years …
: What TV News Does Well We’ve been writing here for a few months now on the various challenges, criticisms, and …
: What Time Is It? After the second game in last Sunday night’s NBA Finals doubleheader on TNT, just as the …
: Elections In April? Last November, after we made it through our thirteenth presidential election night, we decided not …
: Does Sports Still Belong In Local TV News? It’s been a long weekend, filled with watching various televised sports events, including the …
: Solving The Human Equation There is a viral story going around social media at the moment that actor Keanu Reeves engaged in a …
: Is The Chess Match Between CBS And The White House Ending? In the third season of the television series “The West Wing,” there is an episode titled …
: Rethinking "The Cold Open." In her book “Lorne: The Man Who Invented Saturday Night Live,” author Susan Morrison …
: Enough With "The T Word" Already Seriously, let’s stop using it. This word sounds so optimistic in its spin on what is …
: Being Better At Breaking News There are few things that test a local television newsroom more than covering breaking news. And to …
: Fear and Loathing before Leaving Las Vegas We’d wager that most people come to Las Vegas to have a good time, bringing some hope for a change …
: Why News Directors Really Should Be Attending The NAB Show As we were planning to start Day Three of the NAB Show here in Las Vegas, our Smartwatch reported …
: We Interrupt Our Scheduled Programming from Las Vegas Remember when television stations use to tell you those words before delivering something of …
: Viva Las Vegas We’re coming to you today from the place that almost no one calls “Sin City” anymore because Las …
: What We Saw Watching Severe Weather Coverage This Week Our "monitoring posts" across the country tracked the severe weather coverage from local television …
: Can Online Viewers Find Your Severe Weather Coverage? We were flipping through our YouTube home page on Wednesday night when we noticed that Meteorologist …
: How To Learn "What Great Bosses Know" In a previous edition of The Topline, we advocated for more training opportunities for those …
: Lessons To Learn For Schizophrenic Stations Our outpost in the New York City market asked a provocative question we have been pondering over the …
: Is Social Media Hurting Your Station? Imagine this: Your television station runs a thirty-second promo teasing the stories ahead in the …
: Where Are All The New News Directors? Our long-time friend and industry observer Rick Gevers noted in the last edition of his excellent …
: A Monday Morning Announcement It’s a big day for us here at TVND.Com. Two weeks into our initial foray into online …
: Special Report: Surveying the landscape ahead for Miami's WPLG. We know the dust hasn’t settled from yesterday’s big announcement in Miami that the ABC …
: A Preview in Miami of "Coming Attractions"? So much for a Thursday on which most people would have been focused on the first day of the Madness …
: What Position Your Position Is In? Some 45 years ago, we got our hands on a new book by famed marketing gurus Al Reis and Jack Trout. …
: Give Gray Credit For Thinking Ahead We noted with interest here the announcement from Gray Media yesterday that 37 of its local …
: Do Not Waste This Kind Of Opportunity One of the hazards of spending decades watching local television newscasts is having little patience …
: What’s In A Name? We’re on the road for a few days, but we wanted to share a couple of observations. The first: Why …
: Will 2025 Be The Year Some Local Stations Get Out of Local News? The headline on Scott Jones’ FTVLive.com (which many love to diss but read all the same) is pretty …
: Don’t Sleep on Weekend Newscasts Weekends, especially weekend mornings, are a time period that many television stations just don’t …
: Beware of “re-empowerment” for local television from the FCC My late father always teased me a bit about loving big words as a child. I began reading at a very …
: Yes, We Gave This Thing A Name Our brand consultant says that just calling this by our website address isn’t memorable enough, so …
: Can One New Hire Save Tegna? A favorite read on our bookshelf is Ayn Rand’s “The Fountainhead.” Her sweeping 1943 novel tells the …
: Does Weather Still Always Win? Anyone who has worked in a newsroom with this former news director is probably familiar with what I …
: On Camera Talent Truly Makes A Difference The reviews of Conan O’Brien’s work hosting the 97th Oscars last night were more …
: Can Local TV News Still Matter? Last Friday, February 28th, was my final day as the news director for KSTP-TV, Hubbard …